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How to Setup a Campaign using WooCommerce Coupon
Buy One Get One! Discounts! Free Vouchers!
Most of the customers love to see these words while surfing over e-commerce websites. Every store owner knows WooCommerce provides an in-built coupon feature that has a lot of features to use for a campaign.
You can create different types of coupons in your WooCommerce online store such as,
- Percentage discount,
- Fixed cart discount,
- Fixed product discount, and
- Free shipping.
I’ll try to explain these in this post.
Before starting with all of these, let’s learn how to create a coupon in WooCommerce. If you’re brand new to WordPress, you’ll need to install the WooCommerce plugin first, then add some products to your store before you can create a coupon code.
Create A Coupon
![How create woocommerce coupon](https://wpdope.com/wp-content/uploads/2021/10/Create-woocommerce-coupon-1024x288.jpg)
The coupons in WooCommerce are present under the Marketing > Coupons tab. To create a coupon, navigate to the sub-menu Coupons and select Add Coupon button at the top.
Enter a coupon code, Let’s say ULTIMATECOUPON or something that you like. You can add an optional description below that to describe it more.
![](https://wpdope.com/wp-content/uploads/2021/10/Createing-woocommerce-coupon-1024x506.jpg)
The General section has 4 default option fields which are,
- Discount type — Type of discount you want to set for this code. Choose from these three types –
- Percentage discount,
- Fixed cart discount and
- Fixed product discount.
- Coupon amount — Enter the discount amount that is being offered. For example, $10 for a phone cover.
- Allow free shipping — Check this box if this coupon offers free shipping.
- Expiry date — Choose a date when you want to end this coupon offer.
Offer Types
Let’s come to the main topic of this post. We already know there are 4 different types of discounts.
1# Percentage Discount
The Percentage discount is to provide a discount in percentage on a certain product/category. For example, the COUPON30 coupon can be used for a 30% discount on the total amount of purchase. To do this, select the Percentage discount option as Discount type, set amount 30 as you like to offer (30%).
There is no way to set a maximum amount on percentage discount by default. Example: You want to offer a 30% discount but the discount amount can’t be more than 100 USD!
![](https://wpdope.com/wp-content/uploads/2021/10/Maximum-discount-limit-for-woocommerce-1024x583.png)
It’s impossible to set up with the default feature of WooCommerce. To do this, you can either custom code or simply use a WordPress Coupon Plugin like Ultimate Coupons for WooCommerce which would serve your campaign’s purpose more efficiently by adding more powerful features and applications to the default WooCommerce Coupon.
Likewise, Buy X Get X Deals, Cart Rules, Restrictions, Share Coupons, Scheduling, and many other powerful customizations.
2# Fixed cart Discount
Fixed cart discount is to provide a discount on a customer’s cart subtotal. Example, ULTIMATE100 coupon can be used for a $100 discount on the cart subtotal. To do this, select the Fixed cart discount option as Discount type, set amount 100 as you like to offer ($100).
3# Fixed product Discount
Fixed cart discount is to provide a discount on a certain product/category. This kind of discount like, “$10 off on X product”.
For example, the PRODUCT10 coupon can be used for $10 off on a specific product/category. To do this, select the Fixed product Discount option as Discount type, set amount 10 as you like to offer ($10).
There is a lot more way to set up an effective campaign using the coupon which can bring a huge number of sales on holidays like Halloween, Super Sunday, Black Friday, Cyber Monday, etc.
Here are some more effective campaign ideas which I will explain soon:
- Buy One Get One aka BOGO Deals
- Discount based on Cart Subtotal
- Discount on Cart Quantity
- Discount for new users only
- Discount for users who spent X amount.
- Discount based on Shipping Methods
- Discount based of Payment Methods
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